Who is etienne aigner designer
The Jet Set! The design of the 60s and 70s reflected this great freedom. Reflection of everything that was young, streamlined and futuristic, with an emphasis on the colour orange. Wild horses were best suited to those wild years and wild parties. And his innovative handbags—including the now iconic basket bag—shoes, and accessories were a hit with the town and country set.
He died in at age 95; global obituaries praised his style and innovation, calling Mr. Enduring hallmarks include the iconic logo, signature hardware, woven leathers, and yes, wicker handbags. As we celebrate our 60th anniversary, we feel lucky to provide new generations of women with modern accessories that embrace Mr.
Close menu. Collections Expand submenu Collapse submenu. But accessories and perfumes have also become part of the trade mark portfolio. Through the use of high-quality leather, there is a link to equestrian sport: Bag-making and saddlery trades are closely related. For the company it was obvious to choose the horseshoe as a symbol for high quality as well as craftsmanship.
Last but not least, the horseshoe is a symbol of good luck, known throughout the world. In , changes in the exchange rate pushed up the cost of goods from Italy, where Aigner got three-quarters of its products. Net income dropped slightly that year. In , sales were flat at 99 million DM, and an economic crisis in Asia was beginning to hurt Aigner's performance.
The company retained a 33 DM dividend that year, since net income was fairly high at About 40 percent of the company's sales came from Asia, and the poor economic climate there contributed to a 3. Aigner emerged from the difficulties of the late s under new leadership. But after conflicts with the supervisory board, Ehrengart stepped down and Udo Dengs, an Aigner board member, took his place. Under Dengs, the company's approach was "to find the heart of Aigner, its roots, and to interpret them in a modern age.
A new design concept for franchise shops was unveiled in The shops were to have a warm, uncluttered, friendly feel, with panels in deep burgundy to acknowledge that color's central place in Aigner's history and products.
The company began playing a larger role in retail operations in order to present the "World of Aigner" in a more uniform way. Although franchise operations remained an important part of the retail strategy, Aigner took direct control of several pilot shops in premier locations in major German cities and elsewhere.
Thirty-six new outlets opened in , followed by 27 new shops the next year. A highlight of the store openings was a shop in the premium Ginza shopping district in Tokyo. Several shops opened in China and Korea that year as well. Improved financial results seemed to indicate that Aigner was on the right track. After posting a slight net loss in , the company made a EUR 2. High prices for leather put pressure on profits, but the company's new product lines, which combined a younger feel with traditional quality, helped boost sales 26 percent over the previous year.
Aigner paid a dividend in for the first time since In November the original Etienne Aigner, founder of the prestige brand, died in New York at age He had not played a role in either the U. Aigner welcomed a new licensee for its line of clothing in April Retail expansion that year was particularly concentrated in Asia, with exports increasing to Korea, Indonesia, Taiwan, Malaysia, Thailand, and the Middle East. New locations were also opening in Prague and Moscow. In total, 66 shops were constructed or renovated under the new design concept in , and ten outlets were planned for in China alone.
The investment in construction and renovation kept net profits down, but sales were up 15 percent in In Aigner focused its renovation efforts on the home showroom in Munich. The shop was closed for two months in the summer to be remodeled into the premier showroom for the Aigner collection.
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